How Much Should I Charge as an Executive Coach? A Guide for Coaches

When it comes to hiring an executive coach, employers must consider a variety of factors. From the number of years of experience to the cost and confidentiality of the contract, HR professionals must determine the best approach for their organization. Whether you're in charge of a large organization or a small office, leadership training is essential for refining and honing skills. Many companies are willing to invest in an executive coach for both high-level and high-performing employees.

While some coaches charge by the hour, many offer programs that last for a certain period of time to ensure that their clients have enough time to develop leadership skills that take time to develop, such as presentation skills or strategic thinking skills. In many executive-level programs, the coach doesn't usually hire “just a leadership coach,” but also works with an experienced consultant who can advise on high-risk decisions, innovations, and investments. Joyce, senior vice president and chief people officer at Novelis, says the company uses executive coaching primarily as a tool to accelerate the transition. My belief that I should be paid more comes from my experience of how difficult it can be to earn a living as a coach.

Some coaches, usually newly certified, charge by the hour for training time, usually for the duration of the contract. Self-awareness and communication are two aspects that executive coaches can criticize and modify to maximize the potential of their organization. Ben Dattner, executive coach and organizational development consultant at Dattner Consulting LLC in New York City, suggests that 360-degree feedback should be confidential, but that the development plan should be shared based on the feedback. Some executive coaches will charge by the hour, while others may refuse to accept short-term projects, in general.

Senior executives often prefer to be trained by someone outside the company so that they feel comfortable disclosing their vulnerabilities. It's important to note that there is no one-size-fits-all approach when it comes to determining how much an executive coach should charge. Many coaches base their fees on their experience and expertise. Similarly, many executives who feel that their business needs to evolve to grow are reluctant to invest in themselves as part of the development strategy.

At the end of the day, it's up to you as an executive coach to decide how much you should charge for your services. While I don't have data to back it up, I'm sure that most coaches who specialize in leadership, executive, business or professional coaching earn more money than those who focus on life coaching, vision coaching, health coaching, wellness coaching or spiritual coaching. There is a direct correlation between what a coach charges per hour and what they make annually. As an executive coach, it's important to understand all of these factors when determining your fee structure.

You must consider your experience level and expertise when setting your rates. Additionally, you should also factor in any additional services you may offer such as 360-degree feedback or confidential consulting services. Finally, you should also consider any specializations you may have such as leadership, executive, business or professional coaching when setting your rates. By taking all of these factors into consideration, you can ensure that you are charging a fair rate for your services.