Managers and leaders who are trained to use long-term coaching skills will know this very well. They will know how to promote professional growth and ethical, purpose-oriented leadership. The kind that improves employee well-being, increases retention, and generates a healthy ROI. Coaching increases performance, productivity, and job satisfaction at all levels.
Development advice allows the supervisor to address specific individual knowledge gaps, such as better understanding how a widget works or why billing is done a certain way. They need to determine people's motivations and assess the value they receive both when they are trained and when they are counseled. Another obstacle is that, once everyone accepts the idea of creating a coaching culture and wants to move forward with it, they expect a very detailed plan of what they should do. In addition, members of organizations with a high coaching culture emphasize flexibility, agility, and creative problem solving, aspects that are invaluable when resources are limited or uncertain.
Coaching allows leaders to know the strengths and weaknesses of all the members of their team and, as such, manage the team to achieve its best performance. While incorporating a culture depends on creating models from above, coaching can give employees the feeling of a flat hierarchy, in which everyone feels valued, listened to, and compelled to contribute. There's no doubt that salespeople who reported more intensive guidance from their sales managers also reported real improvements in their performance over the period. In fact, differences in training represented 36% of the differences in performance reported by the salespeople surveyed.
In addition, creating a coaching culture is not just about receiving training, but it requires that all employees become trainers for their colleagues. A strong coaching culture encourages social support and communication, allowing employees to learn from each other and lean on each other. They should be positive examples of good coaches for their employees and colleagues to see in action. Finally, it's important that everyone be held accountable for their role in creating a successful coaching culture.
Regardless of where you are now, BetterUp coaching can help you develop a strong coaching culture in your organization.